Sangoma is a Niche Player in this Magic Quadrant. Sangoma Business Voice supports telephony, meetings, contact center, software-defined WAN (SD-WAN), desktop as a service (DaaS), SIP trunking, chat and team messaging, access control, and CPaaS
capabilities. More than 90% of Sangoma’s users reside in North America. Given that Sangoma has a considerable share of its customer base utilizing premises-based UC outside the U.S., there is significant potential for expanded international UCaaS growth.
Sangoma is well-suited to the midmarket — especially retail organizations, where customers are inclined to purchase value-priced UCaaS bundled with contact center. Sangoma acquired NetFortris, a UCaaS MSP, in March 2022. Other key changes in 2022 include significant improvements to TeamHub, Sangoma’s team messaging application; and the release of Sangoma’s P-series IP handsets.
Sangoma has been featured in the Gartner Magic Quadrant 8 Years in a row.
• Sangoma has a value-based pricing strategy that is attractive to cost-sensitive customers seeking a rich, highly available UCaaS service. This is further cemented with an attractively priced contact center package for organizations
requiring fewer than 50 agents.
• Sangoma’s UCaaS suite and related offerings (SD-WAN, DaaS, contact center, API-enabled communications, handsets, session border controller [SBC], access control, trunking and fax) are well-suited for midmarket customers seeking a bundled solution.
• The NetFortris acquisition expands the vendor’s UCaaS addressable market on two fronts: (1) NetFortris has sites in the U.S. and Manila. The Manila site provides Sangoma with another location in Asia from which to expand — a region it has limited UCaaS presence in today; (2) It offers access to NetFortris’ managed network security, managed access and SD-WAN services.
• Integration Studio is a visual builder that allows low-code design and implementation of communications workflows using SMS, voice, email and APIs. Organizations can leverage this programmable capability to increase customization and productivity.